Marketing Assistant

Read Easy provides free, confidential, one to-one reading coaching for adults who struggle with reading, through a network of local volunteer groups. Read Easy groups are changing the lives of individual adults across the country by providing them with the support they need to learn to read, and in turn opening doors for them to all sorts of new opportunities in life. You can read about the difference Read Easy makes here on our website.  

Working alongside the Read Easy Ealing Publicity Organiser, the Marketing Assistant will support a range of marketing and publicity activities to raise awareness of adult literacy, promote the free reading coaching offered by Read Easy Ealing and help attract new volunteers, readers and supporters.  

The role will involve creating content for social media, helping to update the website, contributing to quarterly newsletters and supporting local publicity activities and community events.  

The Marketing Assistant will also help maintain contact databases and ensure that communications are consistent with Read Easy's brand guidelines. This is a varied role for someone who enjoys writing, creating content and working with others to make a difference in their local community. The role requires a minimum commitment of 2–3 hours per week.  

The Marketing Assistant will be a member of the Read Easy Ealing Management Team and will be expected to attend team meetings, either in person or online, every two months. They will also meet regularly with the Publicity Organiser.  

 The Publicity Assistant will

• Support the Publicity Organiser in planning and delivering marketing and publicity activities to raise awareness of Read Easy Ealing.  
• Help create and update content for Read Easy Ealing's pages on the Read Easy UK website.  
• Plan, write and create content for social media platforms, including Facebook, Instagram and LinkedIn.  
• Assist with the planning, writing and distribution of Read Easy Ealing's quarterly newsletter using Mailchimp.  
• Create simple marketing materials and visuals using Canva and existing Read Easy templates and edit video clips with Capcut or similar 
• Help maintain and update contact databases, including referral agencies, libraries, community organisations, volunteers and other local contacts.  
• Support local publicity activities, including distributing leaflets, identifying relevant community events and helping coordinate stalls and volunteers.  
• Work with the Publicity Organiser to identify opportunities to promote Read Easy Ealing and build relationships with local organisations.  
• Follow Read Easy brand guidelines to ensure consistent messaging and presentation across marketing materials.  
• Ensure appropriate written permission is obtained before using photographs, testimonials or other materials in marketing communications. 

What skills do I need?

• Good written and verbal communication skills, with the ability to create clear and engaging content. A basic understanding of marketing and how to communicate effectively with different audiences.
• Confidence using social media platforms, including Facebook, Instagram and LinkedIn. 
• Basic IT skills and familiarity with digital tools such as Canva and Mailchimp, or a willingness to learn. 
• Good organisational and time management skills, with the ability to manage different tasks. 
• Creativity and an eye for detail when producing content and marketing materials. 
• The ability to work independently, use your initiative and collaborate with other members of the team. 
• A willingness to follow Read Easy's brand guidelines, policies and procedures. 
• A positive, non-judgemental attitude and a commitment to equality, diversity and inclusion. 
• Enthusiasm for supporting Read Easy Ealing's work, with a commitment of 2–3 hours per

Location

This opportunity can be carried out whilst working from home.